Identity & Brand Guidelines
Renku began in 2017, originally as Renga and then renamed to Renku. (Renga had already been registered for use in an adjacent domain). Both terms refer to styles of Japanese poetry, where the poem is created collaboratively, with the input of many people. That seemed like an evocative metaphor for data science projects, which also require the collaboration of many people with different expertise (domain knowledge, machine-learning expertise, software engineering, etc.) to realize the best results. Though some of details for how we want to achieve this have been in flux, the high-level goal has always been for Renku to be a platform for enabling collaborative data science.
Renku is a platform that bundles together various tools for reproducible and collaborative data analysis projects. It is aimed at independent researchers and data scientists as well as labs, collaborations, and courses and workshops. Renku can be used by anyone who deals with data, whether they are a researcher, data analyst, project owner, or data provider. Renku promotes reproducibilityreproducibility, encourages reusability and stimulates collaboration.collaboration.
Renku has a non-hierarchical organisation. It is developed as an open source project led by a dedicated team at the Swiss Data Science Center based at EPFL and ETHZ. Renku team is made up of 18 people from different nationalities, organised in 6 teams: Leadership, Product , UI, Renku Python, Knowledge Graph and DevOps.
Our Renku Identity provides a consistent, logical, and satisfying user experience that fulfills the promise of Renku's unique value proposition. Renku Identity is composed by three categories: Culture, Brand & Design, and Communication. In this page, each category contains description about the meaning and use of the brand and its relationship with Renku core values.
Our brand compass system outlines Renku's purpose, mission, vision and values.
Renku members share common values and principles based on respect, collaboration, honesty, trust, ingenuity, accountability and simplicity. The workplace environment is not only familiar, open and friendly but also fresh, positive, cooperative and supportive.
The brand principles describes the core values and characteristics that has been taken in consideration to build Renku brand’s identity. Renku principles based on respect, ingenuity, open and friendly collaboration are the basis for all internal and external (written, oral and visual) communication.
Renku’s tone of voice is positive, supportive and friendly. Team members communicate with a open and friendly attitude. Collaboration is one of main values of Renku team and this must be reflected in all communication channels.
Renku (連句 “linked verses”), is a Japanese form of popular collaborative linked verse poetry, written by more than one author working together. * —Wikipedia
The green frog represents the Renku logo. Frogs are found all over the world and are primarily associated with transformation.
The logo made up of dots that together form a moving frog is part of an ecosystem also built on the basis of dots that make up a natural landscape where it coexists with other species of the animal world.
The logo (Renku name + Frog) can not be modified. Nevertheless, the logo (frog) can be modified to create dynamic animations using the grid system construction. For example for animation purposes that represents actions, like jumping, sleeping, eating, etc.
It is highly recommended to apply the logo (Logotype + frog symbol) in all internal and external communications.
The Renku team offers effective and fast communication through various channels.
• Visit our landing page to get to know more about our service and offerings Renkulab.io
• Chat with us on Renku discourse group
• Follow us on X (Twitter)
• Watch our latest videos on Youtube
